Yahoo, eBay join to gain online ads

December 27, 2019 | | Post a Comment

first_imgMountain View, Calif.-based Google has been steadily widening its lead in Internet search over Yahoo since last summer, according to comScore Media Metrix. Through April, Google held a 43.1 percent U.S. market share compared with Yahoo’s 28 percent share.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MORE11 theater productions to see in Southern California this week, Dec. 27-Jan. 2San Jose-based eBay Inc. is the e-commerce leader, with nearly 200 million users of online auctions and an additional 73 million U.S. account holders of its payment service, PayPal. It earned $1.1 billion on revenue of $4.6 billion last year, mostly by taking a slice of the auction sales on its site. Nearly 113 million people in the United States visited Yahoo or eBay or both destinations in April, according to Nielsen/NetRatings Inc. Thursday’s announcement followed several weeks of rampant Wall Street speculation about the mating dance among the Internet’s heavyweights. At one point, there was even talk that Microsoft Corp. wanted to buy Yahoo. Although it’s not expected to have a financial impact until next year, the deal between Yahoo and eBay seems likely to shake up the competitive landscape. Coupled with Google Inc.’s recent $1 billion investment in Time Warner Inc.’s AOL, the Yahoo-eBay partnership also figures to intensify the pressure on Microsoft to find an ally as it tries to become a more formidable player in Internet advertising. Industry analysts on Thursday identified Inc., the Internet’s top retailer, and, an increasingly popular teen hangout owned by News Corp., as the most logical candidates for a Microsoft alliance. SAN FRANCISCO – Internet powerhouses Yahoo and eBay are joining forces in an alliance that further defines the battle lines in an online brawl with rivals Google, Microsoft and AOL. Under the multiyear partnership announced Thursday, Yahoo and eBay will draw on each other’s strengths in online advertising, payments and communications so they can connect with even more Web surfers than they already do. Shares of both companies jumped on the news, reflecting investor expectations that the deal will open up even more moneymaking opportunities for two of the Internet’s oldest and most successful businesses. Sunnyvale, Calif.-based Yahoo Inc. operates the world’s most trafficked Web site with 402 million unique users and ranks second in the lucrative search advertising market behind Google. It earned $1.9 billion on revenue of $5.3 billion last year, primarily through online ads. last_img

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