AIME New name new initiatives for MCB

August 17, 2019 | |Post a Comment

first_imgMelbourne Convention Bureau chief executiveKaren Bolinger announces new initiatives. Melbourne Convention Bureau (MCB) has undertaken a rebranding exercise to provide a more uniform approach to their activities and ensure Melbourne is kept top of mind for international conventions.MCB launched three new initiatives at AIME yesterday as part of the rebrand, including the next phase of ‘Melbourne IQ’, the ‘Melbourne Values You’ incentive program and the unveiling of ‘Melbourne’s Convention District’.’Melbourne IQ: The Intelligent Choice for Conferences: A Guide to Bidding for International Conferences’ will offer potential local hosts a concise overview on how they can partner with the MCB in bidding for international conferences.”Becoming a local host and partnering with MCB to bid for an international conference opens up many doors; from research collaboration and showcasing Australian innovation and expertise to the world, to raising one’s profile and creating opportunities for career advancement, the possibilities are endless,” MCB chief executive officer Karen Bolinger said.Ms Bolinger went on to showcase the four kilometre convention district that she believes is one of the world’s premier business events destinations.With 197,930 conference square metres the convention district offers 15,049 accommodation rooms within walking distance to all venues and only 20 minutes from Melbourne Airport.”The convention district is also home to Melbourne’s most renowned and exciting attractions including the Melbourne Cricket Ground, Arts Centre, celebrated restaurants and of course the city’s iconic laneways – ideal for delegates who have some downtime during their stay,” Ms Bolinger said.As a sweetener to the international incentives market, MCB will offer a series of special offers for planners called ‘Melbourne Values You’, designed to make booking and planning an event in Melbourne a seamless and affordable experience.Partnering with 30 of its members, MCB will offer up to 80 complimentary services or discounts for incentive groups including free WiFi, hotel room upgrades, reduced entry into attractions and discounted food and beverage packages.”This program is designed to move Melbourne out of the consideration set and into the confirmation set,” Ms Bolinger said.The ‘Melbourne Values You’ program is eligible for corporate meetings, incentive programs and conferences with a minimum of 100 delegates travelling at the same time and staying for a minimum of two nights in Melbourne.Groups must be confirmed by 31 December 2013 for travel to Melbourne prior to 31 December 2014 and must not have been booked prior to February 2013.Source = e-Travel Blackboard: N.A.last_img



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