Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletters To access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.
StumbleUpon “Wager Wednesday” – Three Lions send UK into betting frenzy July 11, 2018 FIS breaks the bank with Worldpay $43 billion transaction March 18, 2019 Share Worldpay & Paysafe form ‘breakthrough collaboration’ for fast changing US gambling scene November 26, 2018 Submit Related Articles Worldpay has predicted that Boxing Day will provide a boost for Britain’s online bookmakers, as punters hope to cash in on the day’s biggest sporting events.Gambling data from 2015 reveals that Britain’s bookmakers saw a 10% increase in online betting activity and a 9% spike in total betting value on Boxing Day compared with an average Saturday in December.The figures are from transaction data for Worldpay’s online gambling customers, of which there are more than 400,000 globally, between December 12 and December 26 in 2015.James McGurn, VP Digital Content and Gambling, Global eCommerce, at Worldpay, said: “While Boxing Day is known for its wealth of bargains and sales, sporting events such as horse racing and football are all part of the festive fun too, offering the opportunity for a holiday flutter.“Worldpay’s figures from last year demonstrate that more and more people are choosing to spend the day at home recovering from Christmas merriness and tuning into the biggest sporting events of the day, rather than queuing up in the early hours of the morning for the sales.“Mobile gambling has made it possible for everybody to get involved, with even the most casual fan having the convenience to place a bet from the comfort of a pub or their own sofa.“As online shopping and gambling continue to grow with the emergence of mobile platforms, we are expecting to see another bumper Boxing Day for bookies this year.” Share read more
Related Articles Share StumbleUpon Submit MoneyMatrix boosts wire transfer options by integrating Klarna’s Sofort August 24, 2020 Mateusz Juroszek – Non-stop STS will expand amid industry disruptions August 12, 2020 Martin Lycka – Regulatory high temperatures cancel industry’s ‘silly season’ August 11, 2020 Share Mario Bilic – InterwettenGerman-language online bookmaker, Interwetten has confirmed that it will utilise Wiraya personalisation and automated technologies to drive customer engagement through its mobile verticals.Updating the market, Interwetten marketing has installed Wiraya’s ‘Mobile Activation Solution’, which has been launched through the bookmaker’s key markets of Germany, Austria and Switzerland.Interwetten details that Wiraya’s automated mobile player communications were used during World Cup Russia 2018 trading to great effect.Interwetten’s Head of Gaming, Mario Bilic said; ‘As for so many iGaming brands, our investment in customer acquisition is high, yet loyalty remains increasingly difficult to obtain. Across the industry, we see on average only 35% of new customers actually making that all important first deposit. When we gain registrations it’s vitally important we not only convert them to depositing players, but we keep them as long-standing, loyal customers. In response, we are now proactively changing our approach to the customer activation process.’The technology partnership is set to focus on targeting mobile users, with appropriate relevant markets and offers, whilst saving Interwetten resources and promotional costs.Oskar Klingberg – Wiraya“Compared to our previous traditional approach of email and text offers, using Wiraya has seen a significant increase in player conversion for both activation and reactivation, in particular, a 7% increase in the number of deposits from a customer who has registered but not made a deposit” Bilic added.Wiraya CEO Oskar Klingberg backs Interwetten as new partner stating; ‘Rather than simply enhancing the traditional approach that so many operators are taking to player conversion, we are working with a number of leading operators in the industry to challenge the assumptions on what inspires actions from players. The market leading conversion results we have seen is a testament to the new way of working.’ read more