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December 17, 2019 | |Post a Comment

first_imgShare Facebook Twitter Google + LinkedIn Pinterest We are making a few drier changes in the forecast this morning. That right off should tell you there are no changes to the immediate short term part of the forecast. We continue to look dry through the weekend. Temps will be climbing a bit more today, and humidity values also are starting to work higher, meaning we should see our conditions be just a little more uncomfortable through the weekend too.  Our next front is still on track to move into the state early next week. We still think the best arrival time will be overnight Monday night through Tuesday. Clouds will be increasing on Monday, but it still will be plenty warm. We are pulling back on rain totals now for the frontal passage, with expected rains from a few hundredths to .5” but will keep coverage at nearly 80% of the state. The front just does not look as impressive, and we think the thunderstorm threat is low. There will be plenty of holes in the coverage too as the front sweeps through from NW to SE. So, we are just making this step this morning to mirror that reality. However, we are leaving the door open to seeing showers linger in eastern parts of Ohio through Wednesday morning, so rain totals may be toward the upper end of the range there more than anywhere else.  Behind the front, we go predominately dry again for the balance of the week through Saturday. Temps remain above normal and our humidity values stay high, and that leads to s bit of instability over the region. Because of that we can’t rule out a few pop up showers in that period, with a better likelihood of that Wednesday into Thursday rather than Friday and Saturday. But, to be clear, we think the majority of the state stays dry for the entire 4 day stretch.  The only other chance of rain we have in the forecast right now comes with another front for next Sunday, the 4th, a system that we are pulling forward one day because of faster development and tracking. This is the system we had penciled in for Monday the 5th in yesterday’s forecast. This front has potential for .1”-.6” rain fall from showers and thunderstorms with coverage at 60% of the state. This front moves through fairly smoothly and will then lead to another push of drier air behind it. The map at right shows rain totals through the 10 day period. These totals are below normal and below what is needed, especially if temps continue to climb, as we expect.  The extended period looks similar to the 10 day pattern. For the week of the 5th, we see mostly partly sunny skies, but humidity and warm air will make it so once again we just can’t completely rule out scattered showers for the Tuesday through Friday period. Coverage remains around 30% (or less) and the better chances still look to come for the Tuesday-Wednesday (6th and 7th) period vs. later that week. We referenced temps above… we will see 90s return to the state later this weekend and early next week, and the behind the frontal boundary passage, we see another surge of warm air later next week into the weekend, with another round of 90s over a large part of the state, coming in from the west and south.last_img read more

December 15, 2019 | |Post a Comment

first_img Pluto TVPluto TV is rapidly gaining momentum as a competitive player on the OTT block. It’s completely free to consumers and available on all major devices. Pluto TV delivers more than 100 TV channels and an on-demand library with thousands of free movies. It’s premised on the “lean back” TV experience and equipped with traditional TV features, including an online program guide and channel-surfing capabilities. Being free and full of premium programming, it’s easy to attract existing OTT fans and those new to the space.Pluto TV offsets the cost of the viewer experience by offering ad-supported commercials, similar to those executed by traditional cable and broadcast networks today. It includes established networks like NBC News, CBSN, Food TV, and Fox Sports, as well as popular internet channels including Cheddar, PopSugar, WPT, and People TV. The brand recently struck deals with major studios, including MGM and Warner Brothers, and has earned its place as a sought-after advertising outlet for marketers looking to reach cord cutters. Pluto TV has been called the “best cord-cutting app,” and Digital Trends said, “It doesn’t seem like Pluto TV will be going anywhere.” Uber vs Lyft: Battling for Supremacy HuluHulu is a paid subscription streaming service that offers both ad-supported and commercial-free subscription packages. It offers an extensive library of premium TV and film content, with options for live and on-demand channels and a slate of original series. Hulu secures some of the highest commercial pricing in the industry and is consistently sold out. A recent deal with The Walt Disney Company aims to give Hulu the flexibility afforded to its closest competitors, Netflix and Amazon Prime Video. Unlimited access to the Hulu streaming library is $7.99 per month; Hulu with Live TV costs $39.99 per month.Hulu has generated significant amounts of buzz with its original show “The Handmaid’s Tale,” which helped it earn critical acclaim, a dozen coveted Hollywood awards, and worldwide recognition for its original programming. In early 2018, Hulu reported that it had 17 million subscribers and, despite a revenue loss in 2017, was able to capture $1 billion in ad revenue — something that makes an irrefutable case for the shifting of advertising dollars toward OTT. RokuRoku has marked itself as a trailblazer in the world of OTT with its affordable hardware and easy-to-use interface. In addition to its devices, Roku offers a robust variety of ad-supported and subscription-based content channels. Roku’s streaming players connect directly to TVs, and the service can also be accessed by smart TVs with built-in Roku. The service offers access to more than half a million TV episodes and movies, as well as Netflix, Amazon Prime Video, Pluto TV, Google Play, Hulu, and the major four broadcast networks. Recently, Roku launched its own app called The Roku Channel, full of ad-supported movies and TV shows. While The Roku Channel itself is free, the streaming players start at a cost of $29.99 for the hardware.Roku went public in September 2017 after seeking an IPO valuation of $100 million. The bulk of the brand’s revenue comes from its Roku players, but it’s seen its customer lifetime value nearly double in a two-year span; it relies on a mix of streaming subscriptions, licensing partnerships, and advertising, all of which have led to brands migrating to Roku from traditional TV buys. The company has seen a number of competitors enter the player fray since its inception, but Fortune noted in 2017 that Roku “is doing better than Google and Apple,” thanks to its OS-agnostic device. This is just one of the many reasons advertising revenue is finding its way to Roku.Cutting the cord has earned its place in the mainstream, and brands are vying to influence the viewing habits of an ever-increasing OTT audience across the United States. These three OTT brands have all developed rich, intuitive platforms for CMOs to direct their ad spend and earn back their market share and sales. The numbers are in, and it’s evident that streaming stands to get a lot more lucrative — for both streaming companies and their advertisers. Tags:#advertising#ott#over the top Related Posts Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. center_img CEOs in Troubled Waters (with Myriam Joire from… Brad AndersonEditor In Chief at ReadWrite A Review of Instagram Marketing by Matthew Lucas Americans are getting serious about cutting the cord. By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all.A slew of recent industry reports have shown that Americans are actively in pursuit of new ways to consume entertainment. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.These trends present a challenge to brands and agencies. How do you reach the third of the audience no longer watching traditional TV?Don’t worry; it’s not all doom and gloom. Historically speaking, mediums have constantly been disrupted; with that disruption, they improve. More options means more fragmentation. And better technology means better data, better targeting, and, in turn, better performance. That’s not to mention the access to tools that allow for experimentation with creative that was once limited only to those with big budgets and third-party resources.Looking back at the transformation from radio to television, from the internet to mobile, from dot-coms to social media — and now from TV to OTT services — there’s clear evidence that industry evolution can prove to be exactly what a brand needs to take it to the next level.Looking forward, these are three established OTT companies, employing unique and distinctive business models, that are currently winning the battle for viewers’ attention while attracting advertisers’ dollars. 4 Ways You Can Make Your Workplace an Engine of…last_img read more

December 12, 2019 | |Post a Comment

first_imgColor correction tools like DaVinci Resolve are more affordable and accessible than ever, but working with color takes more than just the right software. Here are three tips for building a color correction suite that will improve your output.Top image via Digital ProductionMuch like editing bays, color correction suites come in all shapes and sizes. On the top level, a color room at a high-end facility might have hundreds of thousands of dollars worth of equipment in it, while an at-home setup will naturally be more modest. With that said, just because you might be working from home or from a small facility doesn’t mean that you shouldn’t follow the same principles as the larger color suites.You may not need a $30,000 color board or a 4K projector, but what you do need are a number of basic components that will make or break the quality of your work. Let’s take a look at three of the most important aspects of any color suite.1. Light ControlImage of The Vanity VFX color grading station in Toronto via BTL News If you come from an offline editing background, then you might be used to editing on your laptop on set, in a coffee shop, at the kitchen table, or anywhere else you can find space to set up shop. Unfortunately, things aren’t as simple when working with color, as ambient room light can pose big challenges when handling color work.Imagine attempting to color correct a photo on your iPhone in a dark room. Now imagine trying to color the same photo on your iPhone in broad daylight. Obviously you’ll have a much tougher time working outside, since the glare from the sun makes a perfectly clear view of your screen nearly impossible. The same principle applies inside your color room.Any little bit of light that seeps into your room through a window, door, or elsewhere will negatively impact your color session. Not only does ambient light make it more difficult to view your monitor properly, but it’s inconsistent nature will also throw off your results. For instance, you might start your session in the morning while the sun isn’t yet overhead — but by noon, it’s shining straight through the window. Whether you realize it or not, you’ll be compensating for this extra light in the room by making color adjustments in your footage.For these reasons and more, the first thing you need to do when setting up your color suite is control the light. Buy blackout blinds and install them on every window in your suite to block any and all uncontrolled light. With the house lights off, your room should be pitch black inside, so make whatever changes you need to ensure that your space achieves this.2. Room ColorImage via the Toast AgencyAmbient light isn’t the only variable that can affect your ability to see color objectively — the colors in your room can pose just as many challenges.If you’ve ever worked in a professional color suite, you know that almost all of them have walls that are painted grey. The reason for this is quite simple: if your room is any color other than a neutral grey, your eyes will adjust to the ambient color of the room. Therefore, you’ll be making inaccurate judgements when it comes to coloring your footage.Think of what happens when you wear blue sunglasses for more than a few minutes and then take them off — everything now appears yellow, or warm. This is because your eyes have an ability to “white balance,” so to speak, and this phenomenon can occur just as obviously when you’re inside your color suite.If you were to attempt to color a project in a room that’s painted a bright vivid color (let’s say cherry red), there’s no question that your images would all have a very distinct color cast to them. Your eyes would adjust to the red in the room pretty quickly. In an unconscious attempt to balance the color of the image to your eyes, you’d be inadvertently adding more red to your images than called for.So, if you plan on doing professional color work, be sure to paint your room neutral grey to avoid headaches and technical issues with your projects. It’s also ideal to use light fixtures that have a color temperature of 6500K for greater consistency and accuracy.3. Calibrated MonitorEven if your room is light controlled and painted neutral grey, you aren’t quite out of the woods yet. The other huge variable to consider when working on color projects your monitoring system set up — more specifically, how it’s calibrated.Regular computer monitors are not designed for critical color work. Some monitors are warmer than others, some have too much contrast, others are oversaturated, and so on. The bottom line is that a $150 monitor from Best Buy is never going to display colors to meet a professional standard, and attempting to use monitors like this to color with is ill-advised.If you’re serious about color, you really need to invest in a proper broadcast monitor that can take an SDI video signal and be calibrated professionally. You may not need to invest in a color board right away, or a huge office space to work in, but investing in a monitor is an absolute must. In many ways, your monitor is the heart of your color operation — so if there’s one area you’re going to want to invest your money, it’s here.Interested in learning more about color grading? Check out the color grading section of the PremiumBeat Blog.last_img read more

December 3, 2019 | |Post a Comment

first_imgWidespread rain that lashed large parts of southern and western Odisha districts due to cyclone Phethai has spelt doom for the farmers.Rainwater entered fields where standing crops were yet to be harvested while harvested crops have also been damaged. During November and December, farmers harvest Kharif paddy crop. But the unseasonal rain has hit the prospects of a good harvest.Rain was reported from Gajapati, Malkangiri, Koraput, Rayagada, Kalahandi and Balangir districts.“We will not be able to cut paddy for next 15 days and it will be damaged in the field. Last year also, unseasonal rain had caused extensive damage,” said Darpan Pradhan, a farmer in Balangir district.In many market yards, crop in gunny bags was soaked due to incessant rain. Farmers apprehend that they would not get appropriate MSP for the paddy due to loss of quality in the rain.“We had issued instructions to all Mandis to protect crops by polythene cover. The government is keeping a close watch on the situation through emergency control rooms,” said Bishnupada Sethi, Special Relief Commissioner.The State has received an average 8 mm rainfall while average 30 mm rainfall was recorded in 10 districts.In view of forecast for heavy rain, the government had made arrangements of temporary shelters in 174 places in Gajapati district.Meanwhile, a high level committee chaired by Union Home Minister Rajnath Singh approved the additional assistance from National Disaster Response Fund of ₹1023.59 crore to Odisha for damages to life and property caused by cyclonic storm ‘Titli’ in recent months.last_img read more