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August 30, 2020 | |Post a Comment

first_img Related Articles Share StumbleUpon Submit MoneyMatrix boosts wire transfer options by integrating Klarna’s Sofort August 24, 2020 Mateusz Juroszek – Non-stop STS will expand amid industry disruptions August 12, 2020 Martin Lycka – Regulatory high temperatures cancel industry’s ‘silly season’ August 11, 2020 Share Mario Bilic – InterwettenGerman-language online bookmaker, Interwetten has confirmed that it will utilise Wiraya personalisation and automated technologies to drive customer engagement through its mobile verticals.Updating the market, Interwetten marketing has installed Wiraya’s ‘Mobile Activation Solution’, which has been launched through the bookmaker’s key markets of Germany, Austria and Switzerland.Interwetten details that Wiraya’s automated mobile player communications were used during World Cup Russia 2018 trading to great effect.Interwetten’s Head of Gaming, Mario Bilic said; ‘As for so many iGaming brands, our investment in customer acquisition is high, yet loyalty remains increasingly difficult to obtain. Across the industry, we see on average only 35% of new customers actually making that all important first deposit. When we gain registrations it’s vitally important we not only convert them to depositing players, but we keep them as long-standing, loyal customers. In response, we are now proactively changing our approach to the customer activation process.’The technology partnership is set to focus on targeting mobile users, with appropriate relevant markets and offers, whilst saving Interwetten resources and promotional costs.Oskar Klingberg – Wiraya“Compared to our previous traditional approach of email and text offers, using Wiraya has seen a significant increase in player conversion for both activation and reactivation, in particular, a 7% increase in the number of deposits from a customer who has registered but not made a deposit” Bilic added.Wiraya CEO Oskar Klingberg backs Interwetten as new partner stating; ‘Rather than simply enhancing the traditional approach that so many operators are taking to player conversion, we are working with a number of leading operators in the industry to challenge the assumptions on what inspires actions from players. The market leading conversion results we have seen is a testament to the new way of working.’last_img read more

August 30, 2020 | |Post a Comment

first_img Submit ESI Digital – No Drama Please… Esports growth should be treated as business as usual  August 20, 2020 Related Articles Real Betis selects Betway as its official shirt sponsor August 10, 2020 La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway.The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at this year’s Betting on Football at Stamford Bridge.The connection was made as part of the invite-only Sponsorship Forum at the event, which saw SBC Events facilitate direct introductions between sports clubs and bookmakers by matching opportunities to pre-screened interests.Deportivo Alavés, who finished 14th in La Liga last season and reached the Copa del Rey quarter finals, has subsequently become the newest addition to Betway’s sponsorship portfolio, which already includes established Premier League side West Ham United.The operator’s considerable European footprint also extends to sponsorship of C.D. Leganés and Levante U.D, alongside betting partnerships with Bundesliga’s Werder Bremen and Belgian champions RSC Anderlecht.Speaking as the deal was closed, Betway’s Anthony Werkman said: “We are always looking for great ways to promote the Betway brand globally and we have done that with Deportivo Alavés, our third La Liga shirt sponsorship deal. “It is a club on the up, so we are delighted to be playing a part in their journey ahead of their third successive season in La Liga. It’s sure to be yet another exciting campaign.”Bárcena commented: “It’s an honour to partner with Betway, as we prepare to deliver a commercial boost to complement our promising on-pitch performance from last season. “Making the trip to Betting on Football was an extremely worthwhile exercise for the club, not just for the opportunity to meet Betway, but also to gain insight into the value of betting-based partnerships and the importance of finding creative ways to engage a fanbase. Thank you to Rasmus Sojmark and the team for organising the event and inviting us along.”Sojmark added: “Sponsorship has become a key part of our conference agendas, with a specific focus on international opportunities, activation techniques and socially responsible strategies, as well as tackling the negative connotations that sometimes prevent clubs from attaching themselves to gambling. We are proud to have played a part in Deportivo Alavés’ new partnership with Betway.”SBC Sponsorship Forum host Jaap Kalma said: “The international sponsorship market is far from transparent, which is quite strange when you consider it is all about visibility! But sponsors and rights holders live in different worlds, with a different logic, and the complexity and size of the deals is such that deals mostly come about through a multitude of sports marketing intermediators. “The Sponsorship Forum takes a different, vertical approach, creating a broad networking platform for transparency and understanding between the world of betting and the world sports. By involving practically all betting brands and sports rights holders, we are helping parties to find and choose those partners and define those deals that best meet their interests and create value in practice. “The landmark deal between Deportivo Alavés and Betway is a good example of this, and I am sure it will create much value for both partners!”Building on the success of the inaugural SBC Sponsorship forum in March, the upcoming Betting on Sports Week in September will feature another edition of the popular event.If you are interested in gaining access to the SBC Sponsorship Forum in London on 18 September, simply visit our website HERE and register your interest, or contact us directly on marketing@sbcgaming.com. StumbleUpon Share Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 Sharelast_img read more