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August 30, 2020 | |Post a Comment

first_img Related Articles Share StumbleUpon Submit MoneyMatrix boosts wire transfer options by integrating Klarna’s Sofort August 24, 2020 Mateusz Juroszek – Non-stop STS will expand amid industry disruptions August 12, 2020 Martin Lycka – Regulatory high temperatures cancel industry’s ‘silly season’ August 11, 2020 Share Mario Bilic – InterwettenGerman-language online bookmaker, Interwetten has confirmed that it will utilise Wiraya personalisation and automated technologies to drive customer engagement through its mobile verticals.Updating the market, Interwetten marketing has installed Wiraya’s ‘Mobile Activation Solution’, which has been launched through the bookmaker’s key markets of Germany, Austria and Switzerland.Interwetten details that Wiraya’s automated mobile player communications were used during World Cup Russia 2018 trading to great effect.Interwetten’s Head of Gaming, Mario Bilic said; ‘As for so many iGaming brands, our investment in customer acquisition is high, yet loyalty remains increasingly difficult to obtain. Across the industry, we see on average only 35% of new customers actually making that all important first deposit. When we gain registrations it’s vitally important we not only convert them to depositing players, but we keep them as long-standing, loyal customers. In response, we are now proactively changing our approach to the customer activation process.’The technology partnership is set to focus on targeting mobile users, with appropriate relevant markets and offers, whilst saving Interwetten resources and promotional costs.Oskar Klingberg – Wiraya“Compared to our previous traditional approach of email and text offers, using Wiraya has seen a significant increase in player conversion for both activation and reactivation, in particular, a 7% increase in the number of deposits from a customer who has registered but not made a deposit” Bilic added.Wiraya CEO Oskar Klingberg backs Interwetten as new partner stating; ‘Rather than simply enhancing the traditional approach that so many operators are taking to player conversion, we are working with a number of leading operators in the industry to challenge the assumptions on what inspires actions from players. The market leading conversion results we have seen is a testament to the new way of working.’last_img read more

August 12, 2020 | |Post a Comment

first_imgThe call for change comes as discussions continue about racial injustice, following George Floyd’s death in Minneapolis police custody.Bystander video shows the 46-year-old man struggling to breathe while in police custody on May 25.Police officer Derek Chauvin could be seen kneeling on Floyd’s neck for more than eight minutes.Chauvin has been charged with second-degree murder and manslaughter.The three other officers involved in Floyd’s arrest — Tou Thao, J. Alexander Kueng and Thomas Lane — have all been charged with aiding and abetting second-degree murder. Disney fans are calling on the company’s parks to change the theme of one of their most popular attractions.A petition that is posted on Change.org asks Disney to remove all references to its 1946 film “Song of the South” from Splash Mountain.The petition claims the movie is “steeped in extremely problematic and stereotypical racist tropes” and suggests that Disney re-theme the ride around “Princess and the Frog.”Tiana, the main character in that film, is recognized for being Disney’s first African American princess.As of Thursday morning, the petition had more than 8,000 signatures, with a goal of 10,000 at this point.Read more about the plans for the phased reopening of @WaltDisneyWorld Resort Theme Parks, Resort Hotels, and Disney Stores on @DisneyParks Blog: https://t.co/YDTsO3hZP7— Disney (@Disney) May 27, 2020last_img read more