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December 18, 2020 | |Post a Comment

first_img 17SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Olivier Raoust Olivier Raoust is the founder and creative force behind Raoust+Partners, a brand consultancy that has worked with almost 40 credit unions over the past 20 years. Passionate about credit … Web: www.meetyourstorytellers.com Details As many credit unions race to change their names, the best advice is to step back from the starting line. That’s because the finish line often means failure in the form of a made-up corporate-sounding word or phrase with no connection to the credit union’s DNA, history or members.We advise our clients to think long and hard before changing their credit unions’ names. Don’t sell your soul in search of the next best thing. If your credit union does change its name, it’s essential to maintain the link to its legacy.If the new name could just as easily fit a hospital or insurance company, it’s a failure. Trupanion and Truliant: based on the names which is a credit union and which is an insurance company? How about Allegacy vs. Symetra? In case you’re wondering, Truliant and Allegacy are credit unions, albeit with conceptually vacant names.These vaguely named credit unions have lost the connection to their own history, to their communities and to the current and future members that will build the future. These corporate speak names negate the key distinguishing factor of credit unions compared to banks — the personal touch.Reclaiming a nameWhen we started working with JDCU in Massachusetts several years ago, one of the first questions leaders asked us was ‘What do you think of our name?’ The credit union had shortened its name from Jeanne D’Arc Credit Union to the more corporate sounding JDCU. Although the JDCU acronym was simpler to say and easier to pronounce, we felt the name erased nearly a century of history.Because yet another name change was on the table, we realized that the right name was right in front of us—or more accurately a few years behind us. As we talked to members, we realized they were fiercely loyal to their credit union and its commitment to serve new immigrants. The old name, adopted from its inception in 1912, had spoken to that commitment.We counseled the credit union to reclaim its heritage and the Jeanne D’Arc name. That name represents stability and staying power to a younger generation that has grown distrustful of Wall Street and Big Business. The name also sends the message: this is not a financial institution that will close shop tomorrow. As credit union members and the community embraced the reclaimed name, average age of members dropped. The average age of new members is now 34. The old-new name spells success.A successful name changeWhen Kennedy Space Center Federal Credit Union merged with two federal credit unions in Volusia County in 1993 – the Halifax Teachers’ FCU and Florida Consolidated FCU, teachers vastly outnumbered space center employees at the new entity. Yet, the Kennedy Space Center remains a well-known, easily recognizable brand. We came up with a new name that both maintains the connection to Kennedy Space Center and signifies what teachers do preparing young people for success in college and the real world. Launch Credit Union was, ahem, launched.Five questions to consider before changing your nameDo you still have the same sponsor?Does your existing name have significant brand equity with members?Does your name reflect the continuing history of your community?Does your name salute the geography of your community?Are you still serving the group that is part of your name?If your answers are all or mostly yes, think hard about changing your name. You may need to just deepen the brand recognition connected with the name you already have.If most or all of your answers are no, then consider a name change. But not just any name. Before adopting a new name, make sure that name demonstrates a strong tie to the history, culture and legacy of your credit union.When failure means successFinally, if the name would fail attached to any other credit union or company …. congratulations, you’ve succeeded.last_img read more

September 25, 2020 | |Post a Comment

first_img City Councilor Cindy Rojas, who chairs the city council’s Committee on Appropriations and Finance, said this new policy will amend the existing City Ordinance No. 08-14-670. She also said the appropriation was already included in the city’s 2020 annual budget, adding that in order to fund the program, P5 million must be allocated in every annual city budget. City Councilor Archie Baribar, author of the proposed ordinance, said city residents who will reach the age of 80 to 89 shall receive an incentive of P10,000 under the new policy. While those who reach the age of 90 to 99 shall receive another P10,000. “It be implemented by next year oncesigned by Mayor Evelio Leonardia,” Rojas added. center_img BACOLOD City – The Sangguniang Panlungsod here passed on third and finalreading the measure that would institute a “ladderized” scheme in the releasingof cash benefits to centenarians of this city.  Earlier this year, Negros Occidental fifth district Rep. Marilou Arroyo filed a bill before the House of Representatives proposing a similar measure./PNlast_img read more

September 17, 2020 | |Post a Comment

first_imgThe newspaper stated that its mission was to impact positively on our readers/clients and society by providing high quality, clean, fair, reliable and affordable media products for promoting knowledge, political stability and economic prosperity.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram National Sports Link has resumed operation. Now an online newspaper, National Sports Link was created with the sole aim of educating and informing the general public the happenings in sports, politics, entertainment and other news items.Established in 1992 as a hard copy by late High Chief (Dr) Ejikeme E. Nzeh, National Sports Link suffered a great defeat from other competitors.Reawakened by High Chief Obinna K Ejikeme-Nzeh, son of the late High Chief (Dr) Ejikeme E Nzeh, on July 31, 2019, National Sports Link regained its balance with the widest reach through innovation backed by excellent service delivery, highly motivated human capital and latest technology.last_img read more

September 17, 2020 | |Post a Comment

first_img Published on April 14, 2015 at 9:20 pm Contact Matt: [email protected] | @matt_schneidman Hobart’s student section erupted when the Statesmen scored with eight minutes left in the third quarter. Syracuse’s contingent stood slowly and sarcastically golf-clapped back.It was the visitors’ first goal of the game. At that point, the Orange had 15.“Perfect storm, really,” Hobart head coach Greg Raymond said, “… and a combination of us playing very poorly and (Syracuse) being a very good team.”Seven different Syracuse players scored before halftime, at which point the Orange had a 12-0 lead. By the end, SU ended up using three goalies, six faceoff men and got goals from 10 different players. It was all-around domination, as No. 4 Syracuse (9-2, 2-2 Atlantic Coast) blew by Hobart (7-4, 4-0 Northeastern), 18-5, to capture the Kraus-Simmons Trophy on Senior Night in the Carrier Dome in front of 2,477 fans on Tuesday night.“We got through a little bit of senioritis in the first part of the first quarter,” SU head coach John Desko said, “… and I think our guys came alive and did what we wanted to do tonight in all facets of the game.”AdvertisementThis is placeholder textIn somewhat of a tease to start, Ben Williams lost the opening faceoff. But any doubt of what was to follow was put to rest shortly thereafter. Dylan Donahue scored the 100th goal of his career to start the onslaught, and Hakeem Lecky and Nick Weston followed suit.Sixteen seconds after a Hobart fan urged her section to stand up, Kevin Rice made the score 6-0, and the fan slouched back down into her seat.It was early in the second quarter, and the energy was already drained from the Statesmen on and off the field before the game could even gain any traction.“Yeah definitely, there was a bit of nerves at the beginning of the game,” Hobart freshman Christopher Willman said.SU defender Brandon Mullins picked up a ground ball and ran into the attacking half after extending his stick to evade four defenders. Hobart’s Cooper Stefaniak fired a shot that was deflected almost 20 yards above the net. Willman tried a cross-field pass to Grant Soucy under no pressure, but the ball sailed out of bounds.“We got back to playing the way we want to play: fast, slide hard, recover quickly,” SU defender Jay McDermott said. “Team defense is our main concept and I thought we got back to that and played a good game today.”Hobart students, now drained, started chanting “safety school” at Syracuse players. Willman was called for an unnecessary roughness penalty after checking J.T. Forkin after a play was blown dead. Raymond, irate, screamed toward the field after his team was called for a violation after a faceoff.Syracuse’s rotation of fourth-line midfielders and second-line attacks was now in full swing, and even junior Brenny Daly scored the second goal of his career, while Ryan Simmons — who scored twice for the trophy named after his great-grandfather — got on the board.“We thought we had the game,” Desko said. “I mean, the attack came out with I think 12-something on the clock in the third quarter.”As if it wasn’t already doing so, Syracuse coasted to the fourth-quarter buzzer.It finished the game with 26 more shots than Hobart. Nate Farrell became the first true freshman to play in a regular-season game. And even a walk-on took a faceoff for SU.Hobart went on a mini-run in the waning minutes, but by that time it was far, far too late.“We needed a spark from somebody,” Raymond said. “Basically our entire personnel could’ve played a little bit better.” Comments Facebook Twitter Google+last_img read more